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FrankPaniaНакрутка отзывов: Этические аспекты и последствия
В современном мире онлайн-бизнеса отзывы пользователей стали важнейшим элементом в формировании репутации компании. Они влияют на решения потенциальных клиентов и, соответственно, на доходы предприятий. Неудивительно, что некоторые компании и индивидуальные предприниматели прибегают к накрутке отзывов. Однако эта практика вызывает серьезные этические вопросы и может иметь негативные последствия.
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Что такое накрутка отзывов?
Накрутка отзывов – это процесс создания фальшивых отзывов для искусственного улучшения репутации компании или продукта. Эти отзывы могут быть положительными, чтобы повысить рейтинг, или отрицательными, чтобы понизить рейтинг конкурентов. Существуют разные способы накрутки отзывов:Создание фальшивых аккаунтов: Люди или боты создают множество аккаунтов на платформах отзывов и оставляют положительные комментарии.
Купленные отзывы: Оплата реальным пользователям за публикацию положительных отзывов.
Манипуляция реальными отзывами: Например, удаление отрицательных отзывов или искусственное выделение положительных.
Этические последствия
Обман потребителей: Накрутка отзывов вводит потребителей в заблуждение, заставляя их полагаться на недостоверную информацию при принятии решений о покупке.
Недобросовестная конкуренция: Использование фальшивых отзывов для дискредитации конкурентов нарушает принципы честной конкуренции, подрывает доверие к рынку и может привести к правовым последствиям.
Урон репутации: Когда накрутка становится явной, это может нанести серьёзный урон репутации компании. Потребители начинают воспринимать компанию как нечестную, что значительно снижает уровень доверия и лояльности.
Правовые аспекты
Наряду с этическими, накрутка отзывов также имеет правовые последствия. Во многих странах она рассматривается как форма мошенничества, и компании, уличенные в этой практике, могут столкнуться с штрафами и даже судебными исками. Законы, регулирующие коммерческую практику, становятся всё более строгими. Платформы отзывов также активно борются с накруткой, применяя алгоритмы, способные выявлять и блокировать фальшивые отзывы, улучшая таким образом доверие к своему контенту.Как избежать негативных последствий
Честная стратегия: Компаниям следует фокусироваться на улучшении качества своих продуктов и обслуживания клиентов. Это лучший способ заслужить искренние положительные отзывы.
Клиентская поддержка: Активная работа с реальными отзывами, даже отрицательными, способствует улучшению репутации. Ответы на замечания и жалобы демонстрируют заботу о клиентах и желание улучшаться.
Прозрачность: Создание доверительных отношений с клиентами через прозрачные практики ведения бизнеса способствует повышению лояльности и укреплению репутации без необходимости в накрутке.
В заключение, накрутка отзывов, хотя и может показаться эффективным способом быстрого повышения рейтинга, является неустойчивой и потенциально разрушительной практикой. Долгосрочный успех компании строится на честности, качестве и уважении к потребителям.
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JoshuaFepThe crypto industry is advancing. (Just don’t ask it where it’s going.)
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After a dramatic start to the year, the crypto industry is settling into a new reality — one in which the White House is laying out the red carpet and promising an unprecedented level of support.Crypto, a roughly 15-year-old industry that’s largely operated on the fringes of finance, is at a crossroads. For years, it has blamed a hostile regulatory environment for not allowing it to unleash its supposedly revolutionary technology on Americans. Now, though, their favorite bogeyman, Gary Gensler, the Securities and Exchange Commission chief under President Joe Biden, is gone. Crypto cheerleaders have been installed throughout the government.
The SEC has dropped several enforcement cases against crypto companies and, starting Friday, is hosting a series of public roundtables “to discuss key areas of interest in the regulation of crypto assets.”
Under President Donald Trump, there’s virtually nothing stopping crypto companies from creating and selling their products.
At the same time, the same White House’s chaotic trade policy is undermining financial markets’ appetite for risk, leaving bitcoin in limbo, more than 20% off from its record high in January. And while the industry is grateful for all the attention, the White House’s embrace of some of crypto’s less savory aspects, like meme coins, has given serious investors pause.
Given the enormous potential for the $3 trillion industry in this moment, I checked in with Eswar Prasad, a Cornell University professor of international trade and the author of the 2021 book “The Future of Money,” about the forces disrupting financial technologies.
Fundamentally, Prasad brings a pragmatist’s view of crypto that is as refreshing as it is rare in a subject area that tends to attract zealots and loudmouths. We spoke over the phone shortly after the first-of-its-kind White House crypto summit earlier this month.
The following interview has been edited for length and clarity.
Nightcap: We just saw a pretty wild thing happen with the crypto summit — hard to imagine a scenario like that taking place under any previous administration. What were your takeaways?
Eswar Prasad: The crypto industry is kissing the ring, and I think it’s getting exactly what it wants from the Trump administration, which is the legitimacy provided by government oversight, coupled with what is almost certain to be quite light touch and non-inclusive regulation.
And I think we saw many of the major players in the crypto industry essentially using the opportunity to not just thank Trump, but try to make the point, which seemed to resonate with Trump, that this industry can power, in some sense, a resurgence of a certain part of the US economy.
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MarvinDibThe world’s largest architectural model captures New York City in the ’90s
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The Empire State building stands approximately 15 inches tall, whereas the Statue of Liberty measures at just under two inches without its base. At this scale, even ants would be too big to represent people in the streets below.These lifelike miniatures of iconic landmarks can be found on the Panorama — which, at 9,335 square feet, is the largest model of New York City, meticulously hand-built at a scale of 1:1,200. The sprawling model sits in its own room at the Queens Museum, where it was first installed in the 1960s, softly rotating between day and night lighting as visitors on glass walkways are given a bird’s eye view of all five boroughs of the city.
To mark the model’s 60th anniversary, which was celebrated last year, the museum has published a new book offering a behind-the-scenes look at how the Panorama was made. Original footage of the last major update to the model, completed in 1992, has also gone on show at the museum as part of a 12-minute video that features interviews with some of the renovators.
The Queens Museum’s assistant director of archives and collections, Lynn Maliszewski, who took CNN on a visit of the Panorama in early March, said she hopes the book and video will help to draw more visitors and attention to the copious amount of labor — over 100 full-time workers, from July 1961 to April 1964 — that went into building the model.
“Sometimes when I walk in here, I get goosebumps, because this is so representative of dreams and hopes and family and struggle and despair and excitement… every piece of the spectrum of human emotion is here (in New York) happening at the same time,” said Maliszewski. “It shows us things that you can’t get when you’re on the ground.”
Original purpose
The Panorama was originally built for the 1964 New York World’s Fair, then the largest international exhibition in the US, aimed at spotlighting the city’s innovation. The fair was overseen by Robert Moses, the influential and notorious urban planner whose highway projects displaced hundreds of thousands New Yorkers. When Moses commissioned the Panorama, which had parts that could be removed and redesigned to determine new traffic patterns and neighborhood designs, he saw an opportunity to use it as a city planning tool.Originally built and revised with a margin of error under 1%, the model was updated multiple times before the 1990s, though it is now frozen in time. According to Maliszewski, it cost over $672,000 to make in 1964 ($6.8 million in today’s money) and nearly $2 million (about $4.5 million today) was spent when it was last revised in 1992.
KellyaboniThe fish collectors hoping to save rare species from extinction
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In the rural town of Petersham, Massachusetts, 78-year-old Peter George keeps 1,000 fish in his basement.“Baseball, sex, fish,” he says, listing his life’s great loves. “My single greatest attribute is that I am passionate about things. That sort of defines me.”
All of George’s fish are endangered Rift Lake cichlids: colorful, freshwater fish native to the Great Lakes of East Africa. Inside his 42 tanks, expertly squeezed into a single subterranean room, the fish shimmer under artificial lights, knowing nothing of the expansive waters in which their ancestors once swam, thousands of miles away.
Due to pollution, climate change and overfishing, freshwater fish are thought to be the second most endangered vertebrates in the world. In Lake Victoria, a giant lake shared between Kenya, Uganda and Tanzania, over a quarter of endemic species, including countless cichlids, are either critically endangered or extinct.
But for some species, there is still hope. A community of rare fish enthusiasts collect endangered species of freshwater fish from the lakes and springs of East Africa, Mexico and elsewhere, and preserve them in their personal fish tanks in the hope that they might one day be reintroduced in the wild.
“I’m a hard ass,” George says. “There is hope.”
Insurance
George has been collecting fish since 1948 when, as a four-year-old in the Bronx, he would look after his grandmother’s rainbow fish. He soon developed “multiple tank syndrome” – a colloquial term used by fish collectors to denote the spiral commonly experienced after acquiring one’s first tank, which involves the sufferer buying many more tanks within a short space of time. He has not stopped collecting since.Now, George sees himself as a conservationist; his tanks contain what is known as “insurance populations” – populations of endangered fish that are likely to go extinct in their natural habitats. He believes that when the time is right, they can be taken from his collection and returned to their homes. “I would never accept the fact that they couldn’t be reintroduced,” he says.
